VC Labuan feat. Cyril Pereira
VC Labuan wishes to honour the great success of Mr. Cyril Pereira, who is the elder brother of our Don Claudius Vincent Pereira.
Cyril Pereira is Director and Head of Operations of South China Morning Post Publishers Limited. Pereira joined the Group in September 1985 and has been responsible for technology strategies and investments. Prior to joining the Group, he had managed local advertising agencies in Malaysia and Singapore and a national magazine publisher in Malaysia. He was also publisher of Asia Magazine for 12 years till its closure in 1997. Pereira was formerly Chairman of the Society of Publishers in Hong Kong and continues to serve on its executive board, and represents the Newspaper Society on the Hong Kong Government's Printing & Publishing Training Board.
Pereira’s 33-year career in the print media led him through Singapore, Malaysia and Hong Kong. Prior to establishing TELESIS Consulting in 2001, he was Director, Newspaper Operations with the SCMP in Hong Kong for 15 years and served on the board of the Bangkok Post in Thailand. He was also the publisher of the regional weekend newspaper insert, Asia Magazine, for 12 years.
He regularly briefs CEOs and senior executives on developments in global publishing trends and evolving business models. He guest-lectures at media schools of leading universities in the region. Through TELESIS Consulting, he helps progressive publishers in Asia cope with discontinuous change, profitably.
Pereira led the effort, through the Publishers’ Society, for independent auditing of circulations in HK. This was thought to be “impossible” in HK’s media environment. During his 1992 tenure as Chairman of the HKABC, he persuaded the Publishers, 4As & 2As, to contribute seed money to establish an independent auditing service. He served on the HK Govt’s Publishing Industry Training Board for more than a decade, as the representative of the Newspaper Society.
His success in transforming the technology base of the SCMP to world-class excellence, is well known internationally. The newspaper regularly wins international awards for premium quality. The switch to high quality colour in 1987, allowed the SCMP to leverage advertising rates significantly higher, proportionately, than any other newspaper in the world. The fine quality attracted regular luxury brand watches, fashion and cosmetics advertising, that hitherto only appeared in glossy magazines.
He championed the establishment of a modern Press Centre for the SCMP and won approval from Mr Murdoch for the HK$650 million project, which was completed in 1995 (News Corp owned SCMP from 1988-93) . It became a celebrated showcase of elegant design and effective use of modern newspaper technology, inspiring a host of similar upgrades in Asia.
The successful creation of the Sunday Magazine as a quality insert, run entirely coldest on the same newspaper presses, was another first for the SCMP, for which it continues to win awards at PANPA. Pereira was assigned by Mr Murdoch to help the Australian News Corp papers implement colour technology successfully.
Pereira’s professional print-tech and publishing management studies were completed at the London College of Printing, where he topped his courses, on a Straits Times (S’pore) scholarship, 1968-71.
He served the Society of Publishers in Asia (SOPA) as Chairman (for the 4th time) in 2004 and continues on its board, overseeing professional training and china projects. SOPA is a 22-year old organization which brings together 52 international media companies and leading Asian newspapers, to promote best practices in publishing. The Society takes policy positions on issues of industry concern and organizes professional training for its members. SOPA also facilitates international/Asian networking to forge win-win publishing collaborations as media brands transcend borders, languages and cultures.
Cyril Pereira is Director and Head of Operations of South China Morning Post Publishers Limited. Pereira joined the Group in September 1985 and has been responsible for technology strategies and investments. Prior to joining the Group, he had managed local advertising agencies in Malaysia and Singapore and a national magazine publisher in Malaysia. He was also publisher of Asia Magazine for 12 years till its closure in 1997. Pereira was formerly Chairman of the Society of Publishers in Hong Kong and continues to serve on its executive board, and represents the Newspaper Society on the Hong Kong Government's Printing & Publishing Training Board.
Pereira’s 33-year career in the print media led him through Singapore, Malaysia and Hong Kong. Prior to establishing TELESIS Consulting in 2001, he was Director, Newspaper Operations with the SCMP in Hong Kong for 15 years and served on the board of the Bangkok Post in Thailand. He was also the publisher of the regional weekend newspaper insert, Asia Magazine, for 12 years.
He regularly briefs CEOs and senior executives on developments in global publishing trends and evolving business models. He guest-lectures at media schools of leading universities in the region. Through TELESIS Consulting, he helps progressive publishers in Asia cope with discontinuous change, profitably.
Pereira led the effort, through the Publishers’ Society, for independent auditing of circulations in HK. This was thought to be “impossible” in HK’s media environment. During his 1992 tenure as Chairman of the HKABC, he persuaded the Publishers, 4As & 2As, to contribute seed money to establish an independent auditing service. He served on the HK Govt’s Publishing Industry Training Board for more than a decade, as the representative of the Newspaper Society.
His success in transforming the technology base of the SCMP to world-class excellence, is well known internationally. The newspaper regularly wins international awards for premium quality. The switch to high quality colour in 1987, allowed the SCMP to leverage advertising rates significantly higher, proportionately, than any other newspaper in the world. The fine quality attracted regular luxury brand watches, fashion and cosmetics advertising, that hitherto only appeared in glossy magazines.
He championed the establishment of a modern Press Centre for the SCMP and won approval from Mr Murdoch for the HK$650 million project, which was completed in 1995 (News Corp owned SCMP from 1988-93) . It became a celebrated showcase of elegant design and effective use of modern newspaper technology, inspiring a host of similar upgrades in Asia.
The successful creation of the Sunday Magazine as a quality insert, run entirely coldest on the same newspaper presses, was another first for the SCMP, for which it continues to win awards at PANPA. Pereira was assigned by Mr Murdoch to help the Australian News Corp papers implement colour technology successfully.
Pereira’s professional print-tech and publishing management studies were completed at the London College of Printing, where he topped his courses, on a Straits Times (S’pore) scholarship, 1968-71.
He served the Society of Publishers in Asia (SOPA) as Chairman (for the 4th time) in 2004 and continues on its board, overseeing professional training and china projects. SOPA is a 22-year old organization which brings together 52 international media companies and leading Asian newspapers, to promote best practices in publishing. The Society takes policy positions on issues of industry concern and organizes professional training for its members. SOPA also facilitates international/Asian networking to forge win-win publishing collaborations as media brands transcend borders, languages and cultures.
Published Works:
News Media & New Media, 549pp., Eastern Universities Press, 2003
(Chapter 1: Digital Publishing & Workflow Patterns: Benefits for the Newsroom);
Newspaper Management, in the new multimedia age, 166pp., AMIC, 1988
(Chapter 6: Newspaper Production: demystifying new technology);
(Chapter 9: Advertising: the lifeblood of newspapers);
Articles in industry journals: Newspaper Focus, PANPA Bulletin, IFRA Journal, MEDIA
(All information are sourced from http://www.managinggovernance.com and http://www.scmp.com/)
